Yes, curling. You know, that funny sport where they throw rocks and sweep ice with a broom. Well, I'm here to say it's not as easy as it looks! Apart from the fact one simply has to maintain balance on a surface not conducive to said activity, it's quite a workout. Basically a combination of squats and lunges, with the sweeping working your arms. Never a dull moment.
That's me and my daughters with USA Olympic curler Debbie McCormick. |
So, on a somewhat related note, my day job is as a marketing copywriter. And as it happens, one of our clients is hosting customers in a la-te-da affair in Sochi, and wanted some writeups on the various sports. I drew curling, of course! So a glimpse into the day gig is posted here for whatever it is worth:
Curling Rocks the House in Sochi
Surprisingly
for a sport played on ice, it took a long time for curling to become a fixture
at the Winter Games. While part of the first Games in 1924, it did not make a
complete return as a medal sport until 1998. Its popularity grew rapidly at the
2010 Games in Vancouver, setting the stage for an exciting competition in
Sochi.
Curling is a game of
strategy, sometimes known as “chess on ice.” Teams take turns each end (think
of baseball innings or bowling frames) trying to get their eight allotted
42-pounds stones of Scottish granite closest to the center of the “house,” marked
on the ice by a large circular target. Sweepers generate enough friction to
create a very thin film of water to help keep the stones moving as desired.
The men’s competition in
Sochi is really a tossup. Norway – and its funky, colorful pants that helped
bring the sport into the spotlight in Vancouver – is looking to unseat Canada,
which has won three of the last four world championships but comes to Sochi
with a different skip, Brad Jacobs. Sweden and skip Niklas Edin pose a
significant threat for gold as well, while the Great Britain team with skip
David Murdoch should also be in serious contention.
A rapidly improving
Chinese team, Denmark, Russia (as host), Switzerland, Germany and the United
States round out the field.
In the women’s
competition, reigning world champion Great Britain, led by skip Eve Muirhead,
who made her debut at age 19 in Vancouver, is a clear favorite. However,
despite a new skip in Margaretha Sigfridsson, Sweden will be tough to beat as
the side looks to win its third straight Olympic Gold. Other teams that could
crack the top two include Canada and 2008 world champion Jennifer Jones, Switzerland
and 2012 world champion Mirjam Ott, and a veteran Chinese squad led by Wang
Bingyu.
The United States and
South Korea teams have played well in the weeks leading up to the games and
could also pose a threat. Host Russia, Denmark and Japan are also competing.
All curling
competition in Sochi is held at the Ice Cube Curling Center.